12.12.2023
Hrvatski Telekom's 'How are you?' campaign, which deals with the issue of mental health, was declared the best socially responsible campaign in all of Europe at the "European Excellence Awards 2023 ". It is a prestigious recognition for exceptional achievements in the communications industry. Hrvatski Telekom is the only Croatian company that won the "European Excellence Awards 2023" for 'How are you?' while at the same time, the 'Proud of HT' program is one of the five best in the category of internal communication.
The European Excellence Awards recognize the best campaigns every year, evaluating strategy, creativity, impact on society, innovation, campaign implementation, results, and effectiveness. This year's expert jury was 40 prominent PR experts from the corporate and agency world.
The 'How are you?' campaign is part of last year's Hrvatski Telekom's Christmas initiative aimed to raise awareness of the importance of communication with loved ones and care for mental health. The campaign got its name to draw attention to the fact that this question has become a casual greeting instead of an expression of sincere interest in others.
'How are you?' wants to encourage honest conversations and support over the holidays, when family gatherings are in full swing, but also when feelings of loneliness can deepen. HT has recognized the importance of dealing with mental health issues and is proud to contribute to the community through this original and vital campaign.
"As a company and brand that takes a stand on important social issues, we want to help, and we consider it our responsibility to contribute and talk about pressing social issues such as mental health. Unfortunately, there are still many examples in our society and environment where people are still reluctant to talk openly about their mental health, which leads to them not being ready to share their problems even with their loved ones, which automatically limits the possibility of timely action and providing much-needed help That's why it's crucial to shake off the stigma that asking for help is a sign of weakness When was the last time you asked a person that matters to you how they are Now is the right moment This is perhaps the most important thing you will do today", said Igor Vukasović, corporate communications director at Hrvatski Telekom.