13.9.2018
More than six thousand runners from more than 380 companies gathered on September 13 at Zagreb Fair at the fourth edition of Magenta 1 B2B Run, which confirmed this event's status as the biggest race in Zagreb in one racing discipline.
Hrvatski Telekom, with its 427 runners, has once again demonstrated its reputation of the fittest company by winning the award for the largest team.
For the past few years, Magenta 1 B2B Run has positioned itself as an indispensable event for many Croatian companies and employers, as through a unique combination of sports and informal gathering, it serves as an effective tool for strengthening corporate culture, employee satisfaction, business community connectivity and encouraging adoption of healthy lifestyles. At the five-kilometer race track of the Zagreb Fair, participants could enjoy sporting competitions with peers from their own and other companies, and then in a specially prepared party for all runners.
"We are immensely proud that so many have gathered and that once again we make the record. We are happy to see that Croatian companies see this race as a valuable and unique event for their employees, and our desire is to continue to encourage and develop the sporting spirit in the business sector and strengthen awareness of healthy lifestyles”, said Jurica Barać, organizer of Magenta 1 B2B Run race.
"The Zagreb race this year exceeded all expectations. Employees of Hrvatski Telekom have been supporting this successful event since the beginning as we have recognized it in an excellent opportunity to improve health, strengthen the team spirit and our corporate culture and to more closely associate with peers from other companies", said Marija Felkel, Member of the Management Board and Human Resources Officer of Hrvatski Telekom.