12.6.2018
The leading Croatian telecommunications company Hrvatski Telekom, and Go2Digital agency, started replacing existing pay phones at the most frequented locations throughout Croatia and installing new digital ones, offering a wide range of new services.
Leader in ICT Solutions on the Croatian market, Hrvatski Telekom and the Croatian agency for external digital advertising Go2Digital have signed an Agreement based on which they are starting to modernize pay phones. Existing pay phones, which offer only telephony, will be replaced with digital pay phones and a number of IoT based smart solutions.
The public will thus have access to many new features, ranging from wireless charging of mobile devices, to information about the level of pollen in the air, using special sensors inside the booths, to the SOS key that can be used to call for emergency help in the event of an accident. To make users and passers-by connected, each booth is also a Wi-Fi Hot Spot with free and unlimited Internet.
For easier navigation in cities, the digital display will feature an interactive map in six languages, which will provide users with instructions on how to reach the desired location, and digital city light for advertisers on the back of the pay phone. So far, there is one such pay phone in Rovinj and one in Zagreb. 20 pay phones are being set up in Zagreb during July and August. At least 25 pay phones throughout Croatia will be replaced annually.
With significant investments in advanced infrastructure, Hrvatski Telekom accelerates the digitalization of society with projects such as modernization of pay phones. Together with more than 30 partners, Hrvatski Telekom has a portfolio with more than 20 solutions for smart cities, including the widest national network of EV charging stations, smart waste management, smart parking and digital pay phones.
Digital booth functionalities
As HT is the leader in implementation of ICT innovations in Croatia, so is Go2Digital a leader in the digital world of advertising. he company was the first to successfully develop a network of digital city lights in cities and shopping centers across Croatia, and with the project of digital pay phones Go2Digital and HT jointly set the world trends and contribute to digitizing our cities in Croatia.