5.11.2015
Combis and Cisco have prepared a review of ICT solutions, where applications are directed to new business opportunities of the financial industry, increase of the customer satisfaction, with a high level of security.
Ivan Maričević, Content director of the Combis Finance Day
On the eighth Combis Finance Day, which was held on Thursday at the DoubleTree by Hilton Zagreb hotel, in partnership with Cisco, Combis presented business and technology solutions for the financial industry.
"This year, we have prepared various interesting topics that revolved around two essential points that we recognize today in the business of financial institutions. One of them is Big Data Analytics, thus we have tried to show the real benefits of using a large number of valuable data. The second theme consists of many issues that new EU Regulation on Interchange Fees for Card-based Payment Transactions brings, and we found the answer in the new business model designed by Combis", said Ivan Maričević, content director of the Combis Finance Day.
Maričević explained that in cooperation with HT, Combis prepared a business model that offers the infrastructure of the terminal by IaaS (Infrastructure as a Service) model, and thus enables significantly lower costs for card business.
Combis also presented Husky, a unique Big Data platform that allows users to safely monetize large amounts of data generated by credit card transactions, mobile banking applications, but also solely by using a cell phone.
At Combis Finance Day, Cisco ACI architecture for secure data center and Cisco intelligent WAN network were presented, the word was about the challenges in managing security policies of network devices and also HT DRaaS - Disaster Recovery as a Service was presented, a service of Hrvatski Telekom that, with the expertise of Combis’ team, offers the first solution for Disaster Recovery on the market according to as a Service model.
Combis’ research, which was conducted among the participants before this event showed that Big Data analytics is attracting more and more attention - 92 percent of examinees believe that Big Data analytics will encourage new business models that can contribute to the success of the company, while 64 percent of examinees is planning the realization of Big Data project this year and the following. It is obvious that it’s up to the financial industry to overcome in the next period the shown inconsistency between the recognized potential of Big Data analytics and planned activities and budget in this segment.
"Applications of Big Data are numerous, from optimization of branches' working hours and the locations of ATMs, better management of risk assessments, increasing marketing and sales opportunities, ensuring customer satisfaction and their loyalty, all the way to the prevention of fraud, or in other words the protection of business, so it is no wonder that there is a large interest in Big Data", Maričević commented on the results.