Hrvatski Telekom has become the General Sponsor of the new TV show The Voice – Croatia's most beautiful voice which will begin airing on Croatian Television (HRT) in mid January. The Voice is one of the most successful international television formats, with a simple basic concept: the search for the most beautiful voice.
In the pre-selection process of The Voice – Croatia's most beautiful voice, only true singing talents could pass; the most successful of them will perform in auditions in front of four coaches. In the TV show's Croatian version, the coaches are Tony Cetinski, Jacques Houdek, Indira Levak, lead singer of Colonia, and Ivan Dečak, lead singer of Vatra. The show's presenters will be Iva Šulentić and Ivan Vukušić.
"In just three years, The Voice has developed into the globally most popular talent show and is now finally brought to Croatia by HRT. I am glad that HT has recognized the potential of The Voice, and for us it is very important to have a strong partner that will add value to the overall project", said Aleksandar Kostadinov, the show's spokesman.
In The Voice - Croatia's most beautiful voice neither the contestant's looks nor age are important, the only thing important is a good vocal performance. The contestants will be picked by the coaches in blind auditions, as during the audition, the artists have their backs turned to the stage. After the auditions, the coaches will guide the artists they selected, which will be followed by duels with performances of two artists of each coach, and the coaches will decide who will move on in the competition. The final phase of the competition will go live. The final winner, Croatia's most beautiful voice, will be determined by television viewers voting in the final show.
"We are sure that such a show that attracts hundreds of millions all over the world will meet with high interest also in Croatia. Therefore we are pleased to be able to contribute to such success by making available Croatia's best network and our services, such as MAXtv To Go and Deezer. This partnership will not only provide support to Croatian music talents, but also contribute to the quality of the content which we jointly produce and offer to our customers on a daily basis", said Sanja Milinović, Director of the Market Appearance Department Hrvatski Telekom.
The winner of The Voice - Croatia's most beautiful voice will not only take the title of Croatia's most beautiful voice, but will also get a record deal with the global record company Universal Music Group. According to the data provided by the license owner, the Dutch company Talpa International, The Voice is being aired in 70 countries of the world, attracting half a billion viewers.