16.4.2014
Hrvatski Telekom brings global trends to the market once again. This time, we give the smartphone lovers the opportunity to buy a new gadget when they want to, instead of waiting for that for two years. With HOP (Hoću Opet Promijeniti – I want to change it again) program of HT, the users can replace their smartphone for a new one twice a year, but not sooner than six months after signing the contract.
“In today’s time, it is too long to wait for two years to get a new mobile phone. Especially when we know that every year, several dozens of new models with the cutting edge functionalities come to our market. Why wouldn’t we enable our customers to enjoy the gadget of their choice when it appears? We created the HOP program that lets our customers hop and get a new smartphone, because we are constantly listening to our customers’ wishes,” said Nataša Rapaić, member of the Management Board of HT and COO Residential.
The HOP program is intended primarily for those who are fans of technology and want to be among the first to use its possibilities – to those who find it too long to wait for two years, that is the expiry of the contract to get a new phone. Now, they do not have to wait. It is also intended for entrepreneurs who use the advanced services, but also to all those who are aware of the importance of technologies in successful business.
In Hrvatski Telekom, the sale of smartphones in 2013 made 60 percent of the total number of sold gadgets in the postpaid segment, which was eight percent more than in the year before.
The HOP program is very simple: the existing customer within the HOP program renews the contract before its expiry, chooses a new smartphone and pays for according to the most favorable conditions in HT offer. When renewing the contract, the customer must only settle the difference in price of the mobile phone from the old contract and its actual market price. The difference, that is, the price that the customer must pay is reduced by the number of elapsed months of the contract.
This way of settlement is exclusive and most affordable on our market. Customers can additionally save by selling their old mobile phone to HT as a part of the Zamijeni i uštedi (Replace and Save) service or by using the points collected in the HT’s loyalty program (discounts up to HRK 200, 400 or 600). The new phone can also be paid in installments.
“HT is the sixth company in the world, the first in the region and on the Croatian market that offers this kind of flexibility when it comes to buying a new smartphone. The research that we undertook showed us that HOP is more than welcome to our market. Over two thirds of customers who said that the communication via mobile phones is very important to them and who are already changing their smartphones at least once a year, said that they liked the HOP concept a lot,” added Nataša Rapaić.
HOP program is a part of the Plan business and residential tariff plans and includes not monthly charge. It can be used by everyone who signed a contract from the beginning of March 2014, regardless if the contract was signed for the first time or it was the case of contract renewal. A customer can HOP for the first time six months after signing the contract, that is, not sooner than in September. It can be done in the nearest T-Center or via Customer Service and internet pages of HT.